We build software with AI where it earns its place.
GFI AI Software designs and ships production systems: web platforms built to survive load, cross-platform applications, secure networking, and the operational tooling that proves they actually work. We add machine intelligence where it removes real work — not where it looks impressive in a deck.
Engineering-led. Small senior team, direct contact with the people writing the code.
What we do
We take products from an idea to something that runs every day under real load — and we stay for the part where it has to keep running.
AI product engineering
Language-model features that survive contact with users: retrieval over your own data, assistants with tools, evaluation harnesses so quality is measured rather than assumed.
Web platforms & high-load systems
Web products and APIs that keep their latency when traffic multiplies: careful data models, caching and queues, horizontal scaling — with AI features running inside the same budget.
Cross-platform applications
One product, four native clients that feel native on each. Shared engine where it saves time, platform-specific work where the platform demands it.
Secure networking & infrastructure
Private networks, traffic engineering and resilient delivery across many providers and regions — built so a single failure is invisible to the user.
Observability & operations
Monitoring that answers the real question — does this work for a user right now — with honest states, alerting that doesn't cry wolf, and history you can go back to.
How an engagement runs
Short cycles, working software early, and no stage where progress is invisible.
Discovery
We map the problem, the constraints and the definition of done. One week, fixed price.
Prototype
A narrow slice running end to end, so the risky part is proven before the budget is spent.
Build
Two-week increments, each one shippable. You see progress in the product, not in a status report.
Operate
Monitoring, releases and on-call — or a clean handover to your team with documentation that matches reality.
We measure, we don't assume
A system is "working" when traffic proves it, not when a dashboard is green.
Failures should be loud
Silent degradation is the expensive kind. We design so problems announce themselves.
You own everything
Code, infrastructure and accounts are yours from day one. No lock-in by accident.
What we've shipped
A sample of recent engagements. Client names withheld under NDA; technical details available on a call.
Consumer connectivity client
A network application for four platforms with a single-button experience, automatic recovery and staged releases.
Operations platform
Live map of a distributed fleet: per-service health, synthetic traffic checks, alert routing and unthinned history.
Conversational commerce
Messaging-first sign-up, payments and support with an AI first line that hands over to a human with full context.
A small team that ships
GFI AI Software is an engineering company based in Hong Kong. We work with founders and product teams who need software built properly the first time: a compact senior group, direct communication, and responsibility for the result rather than for the hours.
We have a bias for systems that must not fall over — distributed infrastructure, client applications used daily, and the machinery that keeps them honest.
Engagement
Project, retainer or embedded engineers.
Languages
English, Chinese, Arabic, French and Russian — written and spoken.
Ways of working
Remote-first, overlapping hours agreed up front.
Confidentiality
NDA by default; your data stays yours.
Tell us what you're building
Send a short description and we'll reply within one business day — usually with questions, sometimes with a plan.